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Creeds mantra
Creeds mantra is one word-opportunity. The opportunity that exists in brands by demonstrating the power of their ideas, the need to create relevance in the marketplace, and to always ensure the inspiration and soul of a brand drives every effort with deliberate intent.

Shari Creed, CEO/Creative Strategist and owner of Los Angeles-based Creed Strategic Imaging LLC, with offices in New York City, founded SweetSpot Labs, Inc. As an originator, innovator, and executive with distinctive style, Creed embraces both the entrepreneurial and corporate worlds of retail and entertainment, fashion and beauty, consumer products and services. Her ability to combine vision with management, creativity with discipline, is what allows Creed to help marketers identify and capitalize on consumer trends, sharpen their focus, and achieve the conceptual flexibility necessary to attain and maintain their competitive edge in today's ever-changing economic cycles. more

Creed Strategic Imaging’s brainpower created Intimate Grooming™ Escensuals Ltd. (IGE) and SweetSpot Labs, a licensee of IGE. It is Shari's goal to ensure all women have access to her brainchild, intimate grooming products, in all facets of distribution. Developed especially for the varying emotional, daily, physiological, and specific anatomical needs of women of all ages, her mission is to get Intimate Grooming™ products integrated into the beauty rituals of as many women as she can, as fast as she can.

Creeds mantra is one word-opportunity. The opportunity that exists in brands by demonstrating the power of their ideas, the need to create relevance in the marketplace, and to always ensure the inspiration and soul of a brand drives every effort with deliberate intent. And through a proprietary process developed to build a successful and relevant brand, Shari has guided companies in the Fortune 500 realm, and some so small, you'd need a séance to find them. Most recently, Creed can be credited with architecting and creating the persona and public domain of a dermatology brand called Rodan & Fields so successfully, its opportunity as a brand with global potential was noted by Estee Lauder Cos. Within 14 months of Rodan & Fields launch, and through Creed Strategic Imaging's deep-reaching relations within the industry, Rodan & Fields was bought by Estee Lauder Cos. Creed remains with the company as its Creative Strategist. <See case study>

Shari Creed learned her métier from the world's finest in her family owned and operated women's high fashion retail specialty store, Creeds, of Toronto, Canada, a 30,000 sq. foot emporium that spanned a city block. The company launched Jil Sander in North America, opened the first Chanel Beaute black and gold shop-in-shop, and Clinique International counter, owned and operated boutiques for Krizia, YSL, Chanel, Christian Lacroix, Ungaro, Sonia Rykiel, Christian Dior, Montana and many more. Creeds was a destination for any international arbiter of taste. Working directly with such legendary houses of fashion and beauty gave Creed the expertise and insights with which, today, she successfully impacts the brands she creates, reinforces, builds or fixes.

Since founding Creed Strategic Imaging, Shari Creed has guided such diverse brands as Aveda, The Limited, Neiman Marcus, Herbalife, Davies Gate, Rodan & Fields, Aramis, Colette Malouf, Cedars-Sinai Medical Center, Grassroots Organization (a charity dedicated to find a cure for Inflammatory Bowel Disease), Mossimo Color Cosmetics, Hard Candy, Your Name Professional Brands, Canadian Olympic Association, Discovery Channel Stores, The Nature Company, Lancôme, Federated Merchandising Group and more. From advertising, to store design, to completely branded strategic initiatives - or jumping into a business in need of a creative director, a business strategy, or a moment of objective thinking, Creed makes a brand make sense.

Shari's high school sweetheart, Tom Creed, is her partner in life and in business. Together they have four children and three dogs and live between Pacific Palisades, CA and New York City, NY.

Want to sweeten the world of women with SweetSpot Labs, Intimate Grooming Escensual™? Click here.